New Booking System Function Questionaire

Take the survey – Help us build a better Engine. Adventure Engine is different because of the variety of functions available across many different business models. We constantly tweak the Adventure Engine  to improve processes and we also develop new functions to add on. We are considering adding a function that some members have asked for but would like your feedback and input to understand the demand. This is where you get to help us. This is a very short survey of 7 questions to help us get an idea of what matters to you. This is an anonymous survey so we won’t be pestering you afterwords with a sales pitch, but.. if there is something you’d like to talk to us about please contact us. TAKE THIS SURVEY...
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Top Rated Credit Card Processors By Country

If you ever wanted to know which credit card processors were best in your country, there is a comprehensive website that shows several countries. The main website is http://www.topcreditcardprocessorsratings.com/ and you can filter down by many different criteria like “High Risk” merchants (travel is high risk along with nutraceuticals, ebooks and others fyi). They don’t have rankings in all countries, but it is a more complete list than I’ve seen before. Some are listed below with links to them from here. USA Australia Canada New Zealand Netherlands Spain UK and they have a few others. You can use the drop menu they have on the menu bar to see these. There are many credit card processors we’ve never heard of but given that the website is a company that has researched credit card merchant services since 2009 and has developed their list from ongoing research it seem like a good resource if you’d like to switch or even just learn more about this side of business. You can read more about them here on their FAQ page. They have plenty of disclaimers to protect themselves and warn you to do your own research as well. Good advice, and it is interesting to see how they evaluate to at least give some guidance to your own research. Previously published on this site is another related article you may also want to read on how to select a credit card processor. You might also want to see a list of gateways and processors that we will integrate with our shopping carts with no set up...
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Four Ways to Diversify Sales On Your Online Reservation System

Online reservations increase the ease of searching and booking your programs and services, especially on mobile devices.  By adding new products beyond your core, you can help diversify sales and increase exposure to your core products too. Here are some recent adaptations we’ve added that you might want to consider for your business mix. These were all adapted in the Adventure Engine and can be made to work on your AE system too. Races, adventure sports, obstacle courses and are popular now and by offering to operate, or sell other’s programs can be a lucrative addition. We have the product and if you have a system from us its an easy change up. Check out SummitTeam here. Most communities have sports leagues and so we made a sports league booking system. We can modify your AE system to adapt to this type of program easily. To give you an idea have a look at this page. Camping around the country is huge and you can ask your local campground if you can sell campsites for them. People have a hard time getting campsites in big parks and popular areas so there is demand for smaller community sites. We can create a special micro-website for you that helps you reach these campers. See our Easy Campsite page. Create a private community wide network 0f operators and providers. Your local tourism board or DMO may not want, or have the mandate, to sell products, but that’s not stopping you from organizing your own network. We have a system called Simbiosis, that offers unparalleled cross marketing opportunities. See a description here. Adventure Engine is an adaptable system. That means when you want to add new products, change your products, sell other people’s product or rebrand, the engine can help diversify sales. We have the system and the expertise in online marketing to help you develop your own business. Contact...
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How to Find and Select a Credit Card Processor

If you want to take payments online using Adventure Engine, you will need an integration in your shopping cart with your credit card processor. Recently, we updated our list of free credit card processor integrations and I decided to have a look at our list against a full list and a “best of” list. I found a series of great articles on the whole subject of credit card payments at businessnewsdaily.com . I recommend that everyone read this article to become better informed about credit card processing since terms vary widely between card processors. First up was an article on how to accept credit cards for payment. This means online, in person, on the phone, using mobile: anywhere. The article interviewed three experts from the industry to get a balanced look. Read the full article here. Do you need a merchant account to process credit cards? Not always and this can save money. You can read more on that topic from the same article, if you scroll down the page. They have great advice of things to look out for like long-term contracts, when to pay a higher flat fee, and when rates are not the highest priority. There was also a great write-up on best of’s. They actually compared credit card processors according to small business user groups: high volume low volume users online mobile overall small business If you’d like to lean more about taking payments online using an Adventure Engine booking management system, contact us here....
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Consumer Preferences for Online Booking

Consumers have many choices: book direct, book with an online travel agency and so on. But what factors influence consumer preferences to switch brands? Recently we found this handy infographic published on the Tourism Review website. It summarises the data from a PhocusWright report and shows that like everything else, the answer is not simple. The first part is relatively straightforward showing that buying direct from a hotel online vs buying from and OTA is split, about 40/60.  It also shows, not surprisingly that business travellers exceed leisure travelers in the preference to book with and OTA. But here is where it gets muddy. What influences buyers to actually switch brands varies according to country. Germans are different than Brits and so on. In general it seems that the opinions of family and friends is still a very important influencer. This, along with the knowledge of how important peer review sites like TripAdvisor are, point out the importance of having an excellent product or service. In a previous article we show how Adventure Engine can help you raise your Trip Advisor...
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Why intent is more important than demographics

Maybe you offer day courses in kayak paddling instruction or Tai-chi on weekend retreats. Do you have the perfect demographic group that you put your advertising dollars into? If so you are likely missing large chunks of potential buyers that fall outside the boundaries you’ve set. Lisa Gevelber, Google’s VP of marketing, shares more on how starting with intent can help you reach more of the right people than demographics alone. “For years, we as marketers have been using demographics as a proxy for people who might be interested in our products. But our research shows that marketers who try to reach their audience solely on demographics risk missing more than 70% of potential mobile shoppers. Why? Because demographics don’t help us understand what we really need to know—what consumers are looking for in an exact moment or where they are looking to find it” “Intent beats identity. Immediacy trumps loyalty. When someone has a want or need, they turn to their smartphone for help—whether it’s a karate newbie watching an expert do a move on YouTube or a mom looking for the best deal on a pair of sneakers. When a need arises, people turn to search and YouTube to look for answers, discover new things, and make decisions. We call these intent-filled moments, micro-moments. And they’re the best opportunity marketers have to connect with people at the exact moment they are looking for something.” So what can you do? By optimising a web page that talks about tips for beginners for example, and-even better- provides a you-tube video they can watch, you provide a shopper that has “intent” with the kind information they are seeking. This page has to be constructed with thought since you are trying to essentially answer a specific question in the mind of the searcher. The next step is to seamlessly connect the dots for these intenders and lead them to your booking portal. Apply the 80-20 rule. 80% may be learned online, but the most valuable 20% has to learned live. Invite them to join you. It is critical at this point to keep “friction” reduced to a minimum, and to do this you must to provide all the course details, the event dates, to show live availability and let them book with a minimum of information. Miss any of these and you increase friction – more friction, more shopping cart abandonment....
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