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| Application of Adventure
Engine within Local Communities |
This is a base document;
each community will have a unique set of needs and applicable
solutions. |
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Adventure Engine
has provided our industry with the essential "missing
link" in connecting our tourism products with the
rapidly expanding visitor markets that are now making
extensive use of the Internet to make travel decisions
and purchases. The system was designed with small to medium
operators in mind, and provides almost an infinite range
of flexibility in designing and managing trip inventories
and itineraries for online sales. The range of services
extends beyond technical assistance and includes real-time
advice on best practices in terms of positioning product
on the Internet. And on top of all this, the price is
very reasonable. Adventure Engine has proven to be a valuable
ally in our advance into Internet marketing."
Richard Zieba, Director Tourism and Parks Government of
the Northwest Territories www.explorenwt.com |
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| 1.
Benefits |
- Centralize your tourism products efficiently, effectively,
affordably, easily
- Promote your region and your members
- Increase exposure to both local and international
visitors
- Provide easy to use technical and marketing resources
for your members
- Dynamically package multiple products on your site
and attract visitors
- Link member’s trips with local accommodations,
partners and agents so everyone can sell
- Help your members and your region grow and profit
- Improve service to visitors through your community
website and SELL MORE.
- Help EVERYONE save time and money
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| 2.
Program details |
Increase sales of
your tourism product
Online users want useful and relevant information quickly.
Place critical sales conversion information on your
site and your members’ sites such as availability,
itineraries, rich media, and booking capacity and ensure
visitors can access and book within a couple clicks.
Add a booking engine to your Tourism / Association
WEBSITE
Search Bar - consumers can search by activity type,
region, operator name, keywords and availability. Results
will list Communities Program Member trips that meet
the travelers’ needs making it much faster to
find trips and packages of interest in an easy drill
down format.
Trip listing - link ‘book-able’ seats right
beside members listed in your website directory.
How the Adventure Engine (AE) Communities Program Works
Members load trip inventory to the AE centralized database.
That trip inventory can then be displayed and sold on
their sites, your sites and an unlimited number of distribution
and partner channel sites.
There are unlimited options for packaging and distribution
all pulling from the centralized database of trip inventory.
Join the distribution revolution. Don’t get left
behind!
AE provides an easy interface for suppliers to manage,
edit and sell their trip inventory. Changes are immediately
reflected on the supplier website, Regional and Provincial
Tourism websites, partner websites and participating
agent sites. Associations no longer have to manually
update member profiles and information or worry about
stale data on their sites.
Check http://www.adventureengine.com/compare.php for
examples of all the time everyone will save.
AE specialists will…
Help you to create a campaign for your members reviewing
benefits and options
Present Online
Speak at Conferences
Facilitate On site workshops
Back it all up with ongoing Training and Support to
ensure success adoption and system use
Integration is easy and quick with no change to existing
sites
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“As with
many small outdoor adventure and nature based companies,
our traditional ways of managing inventory and sales
has been time consuming and labour intensive. With Adventure
Engine, our inventory management and sales will be simplified,
not to mention the increased distribution opportunities
for our products and services and the ease with which
travel trade will be able to sell us.”
Sue Rendell, Guide To Adventures Marketing Partnership
&
Adventure Tourism Association of Newfoundland &
Labrador (ATANL)
www.guidetoadventures.com |
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| 4.
Program services |
Add the Adventure
Engine distribution network
AE will work on behalf of Communities to promote their
database of trips to travel agents and global online travel
sites increasing exposure for regional members. Utilizing
new technology, your region can build a valuable distribution
network to create local and international partnerships,
save members time and money and improve customer service.
All programs include
- Training and Trip loading
- Unlimited client care and technical support
- Database maintenance
- Ongoing system improvements and upgrades
- Access to the AE distribution network
- Use of the AEI merchant account
- Use of the AEI reservation system
- Online availability calendar and shopping carts
for suppliers own websites as well as the DMO sites
Adventure Engine specializes in small to mid size Operators.
AE provides reservations management and automated online
booking
systems for tour providers, suppliers, guides and outfitters.
The technology is world class and can accelerate their
business. Our customer service is one of the main keys
to our success. We will work with each operator independently.
We understand that the authenticity of their product
is matched by the uniqueness of their business operation.
We help Operators recognize the benefits of the internet
and online sales and to know they have the support to
make the transition easily. We work with numerous small
tour operators.
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| 8.
What Your Doing Now vs. What You Can Do With Adventure
Engine |
Now
- Visitors go to your regional website and click through
the main page to find a list of activities.
- The visitor clicks on the activity of interest.
- The visitor has to click in and out of each operator
website to see if this is the type of trip they want.
- Often the website they reach will not have dates
available nor will they be able to book online.
- The visitor must try to contact the company by phone
or email creating a significant delay.
- This is very time consuming process and can be frustrating
for a visitor.
OR
- The visitor has just walked into a hotel / visitor
center / chamber or commerce.
- The visitor wants to participate in an activity
(i.e. biking).
- The attendee behind the counter gives the visitor
a group of brochures, leaving it to the visitor to
contact the supplier
OR
- Attempting a partnership, the hotelier can sell
seats given to him in a "block" reserved for his hotel.
- If that block is sold out, he has no other options.
- The supplier in this situation is also left trying
to find out who sold what to whom, often leading to
underselling or double booking trips. Regional websites
rarely showcase neighbouring region products as it
is labor intensive. This limits cross-regional packaging
and tourism visits.
With Adventure Engine
- Visitors and partners alike (i.e. hotels) visit
your website and can search local activities by activity
type, availability, group size, specialty, and more
- Visitors are able to book and pay for these activities
quickly and securely without placing a call or email
to the supplier
- If that particular operator assigned you a commission
to distribute his/her trips, the commission payment
would be directly deposited into your bank account
- Everyone (visitor, operator, community) receives
an automatic email notification, and payments are
handled automatically allowing easy use and growth
of partner networks
- For regional sites that choose this option, they
can easily show neighbouring products on their website
to allow for optimal vacation planning
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| In closing, part
of a viable tourism strategy is recognizing the need
for tourism product, packaging, promotion and visitor
care in the community.
Adventure Engine is a system that respects the diverse
needs of various community organizations and is accessible
to everyone.
We look forward to discussing your community tourism
strengths and challenges, and working with you to find
the right solution. We look forward to meeting with
your tourism stakeholders to discuss your needs, and
would be happy to provide a virtual presentation to
your board members. |
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